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Garvin quickly turned the paper into an organ of political influence, boosting circulation from 5,000 to 40,000 within a year of his arrival as a result.
Yet the revival in the paper's fortunes masked growing political disagreements between Garvin and Northcliffe.
In 1870, wealthy businessman Julius Beer bought the paper and appointed Edward Dicey as editor, whose efforts succeeded in reviving circulation.
The paper continued to receive government subsidies during this period; in 1819, of the approximately 23,000 copies of the paper distributed weekly, approximately 10,000 were given away as "specimen copies", distributed by postmen who were paid to deliver them to "lawyers, doctors, and gentlemen of the town." Yet the paper began to demonstrate a more independent editorial stance, criticising the authorities' handling of the events surrounding the Peterloo Massacre and defying an 1820 court order against publishing details of the trial of the Cato Street Conspirators, who were alleged to have plotted to murder members of the Cabinet.
Under Snowe, the paper adopted a more liberal political stance, supporting the North during the American Civil War and endorsing universal manhood suffrage in 1866.
These positions contributed to a decline in circulation during this time.
The woodcut pictures published of the stable and hayloft where the conspirators were arrested reflected a new stage of illustrated journalism that the newspaper pioneered during this time.
Clement maintained ownership of The Observer until his death in 1852.
Upon Frederick's death in 1903, the paper was purchased by the newspaper magnate Lord Northcliffe.